Our findings on CR’s potential value is best understood within the confines of three categories:

Firm Value, Share Price & Risk

  • Increase market value by up to 6%
  • Over a 15 year period, increase shareholder value by $1.28 billion
  • Reduce systematic risk by 4%

Sales and Reputation

  • Increase revenue by up to 20%
  • Charge up to a 20% price premium
  • Build a “reputation asset” based on CR worth up to 11% of total firm value

Human Resources

  • Reduce the company’s staff turnover rate by up to 50%
  • Increase employee productivity by up to 13%
  • Increase employee engagement by up to 7.5%

For more information, download the report