For too long a debate has raged – should companies invest in corporate responsibility (CR) and sustainability initiatives and if so, how much? Does CR detract or enhance the bottom line? Project ROI finds that CR has the potential to deliver an attractive business case. The question is not whether to engage in CR programs, but how.
Project ROI establishes the potential returns on investment CR can deliver. But it’s not enough to do CR, one must do it well. Project ROI defines a clear roadmap of essential practices for companies that want to improve the impact and value of their CR and sustainability performance.
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